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IDI Trivia Game - A Case Study

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On Israel's recent Independence day, we launched the trivia game "Atzmaut le'Israel,” together with the Israel Democracy Institute and the news portal, Walla

The game was featured on IDI's and on Walla's Facebook pages for four consecutive days. The game was planned by the IDI Facebook page promotion, with the intent of reaching a young audience.

The results of the campaign were astonishing. In 4 days, 3300 players played the game a total of 12,000 times.
Via a fun game with no reward except for the prestige of reaching the "hall of fame," the IDI succeeded in creating a buzz and reaching 11,000 followers within several months.

If you are interested, you are welcome to download the IDI's trivia game case study slideshow.

Click HERE to download the presentation


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